For Buyers
askKeys Chatbot — For Home Buyers
This Privacy Policy explains how Footfallz ("Company," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use the askKeys AI chatbot ("askKeys"). This policy applies to home buyers who access askKeys through an open house, a property listing, or a direct invitation from a real estate agent.
By using askKeys, you consent to the practices described in this Privacy Policy. This policy should be read alongside our Terms of Use.
| Data Category | What We Collect | How We Get It |
|---|---|---|
| Contact Information | Full name, email address, phone number | You provide at sign-in (open house or agent invitation) |
| Property Preferences | Desired location, budget range, property type, bedrooms/bathrooms, amenities, timeline | You share during your conversation with askKeys |
| Chat Messages | Your full conversation with askKeys (your questions and AI responses) | Recorded during your chatbot session |
| Device & Usage Data | Device type, browser, operating system, IP address, pages visited, time on page | Collected automatically when you access the service |
| Purpose | Details |
|---|---|
| Provide the Chatbot | Process your messages through third-party AI providers (OpenAI, Anthropic, OpenRouter) to generate responses |
| Share with Your Agent | Your full chat transcript and contact information are shared with the real estate agent who provided you access to askKeys (see Section 4) |
| Improve askKeys | Analyze anonymized chat patterns and usage data to improve AI quality and user experience |
| Communicate with You | Send service-related notifications; marketing communications only with your consent |
| Legal Compliance | Comply with our legal obligations and enforce our Terms of Use when violations are reported to us |
We take the following steps to limit your data exposure during AI processing:
Important: When your messages are transmitted to third-party AI providers, those providers' own privacy policies and terms of service govern how they handle that data. Footfallz does not have special agreements with AI providers that restrict their use of your data beyond their standard commercial terms. We encourage you to review the privacy policies of OpenAI, Anthropic, and OpenRouter for details on how each provider handles data submitted via their APIs.
Depending on how you accessed askKeys, your information is shared with:
We also share information with:
| Recipient | What & Why |
|---|---|
| AI Providers | Chat message content only, sent to OpenAI, Anthropic, and/or OpenRouter to generate AI responses (see Section 3) |
| Service Providers | Cloud hosting, analytics, and email delivery vendors who help operate the service. These vendors are under contract to protect your data. |
| Legal Requirements | When required by law, court order, or government request, or to protect the rights, safety, or property of Footfallz or others |
| Business Transfers | In connection with a merger, acquisition, or sale of assets, your information may transfer to the new entity |
We do not sell or share your personal information for cross-context behavioral advertising. If you have questions about this or wish to submit a request, email privacy@footfallz.com.
When you interact with askKeys, our platform may perform automated processing of the information you provide to generate inferences that help personalize your experience and support the real estate agent assisting you. This processing may include:
These automated inferences are used solely to personalize property recommendations and help the real estate agent who receives your chat transcript better understand your needs. They are not used to make legally significant decisions about you, such as determining eligibility for housing, credit, insurance, or financial services.
Under applicable state privacy laws, you may have the right to opt out of automated profiling or request human review. To exercise these rights, contact privacy@footfallz.com.
Depending on your state of residence, you may have the following rights:
These rights are available under CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), and other state privacy laws.
To exercise your rights: Email privacy@footfallz.com. We will acknowledge receipt of your request within 10 business days and provide a substantive response within 45 calendar days. If we need additional time (up to 45 more days), we will notify you of the extension and the reason before the initial 45-day period expires.
Important limitation: Once your chat transcript and contact information have been shared with a real estate agent, we cannot guarantee deletion of the agent's copy. The agent's handling of your data is governed by their own privacy practices and professional obligations.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for the service to function (authentication, session management) | Session / Persistent |
| Analytics | Understand usage patterns and improve the service | Up to 2 years |
| Functional | Remember your preferences (language, search filters) | Up to 1 year |
You can manage cookies through your browser settings. Disabling some cookies may affect the functionality of askKeys. Our service does not currently respond to "Do Not Track" browser signals. However, we recognize and honor Global Privacy Control (GPC) signals as required by applicable state law. When we detect a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of personal information associated with that browser.
We protect your personal information with encryption in transit (TLS/SSL) and at rest, access controls on a need-to-know basis, regular security assessments, and secure cloud infrastructure. No method of transmission or storage is 100% secure, but we use commercially reasonable safeguards to protect your data.
| Data Type | How Long We Keep It |
|---|---|
| Chat conversations | Up to 24 months, then anonymized or deleted |
| Contact information | Duration of your account + 30 days after deletion request |
| Usage and analytics data | Up to 24 months |
You can request deletion at any time by emailing privacy@footfallz.com.
If we discover a breach of security that results in the unauthorized access, acquisition, or disclosure of your personal information, we will:
If you believe your information has been compromised, please contact us immediately at privacy@footfallz.com.
askKeys is not intended for anyone under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has used askKeys, please contact privacy@footfallz.com and we will delete the data promptly.
If you are a California resident, the following additional disclosures apply under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Categories of personal information collected in the past 12 months: identifiers (name, email, phone number, IP address), internet or other electronic network activity (device data, usage data, chat logs), geolocation data (inferred from property preferences and IP address), inferences drawn from personal information (housing preferences, purchase readiness, buyer intent), and commercial information (property and budget preferences).
Purposes for collection: to provide the askKeys chatbot service, share information with your real estate agent, improve service quality, communicate with you, and comply with applicable laws.
Categories disclosed to third parties: identifiers and chat content are disclosed to AI providers (OpenAI, Anthropic, OpenRouter) and to real estate agents as described in Section 4. Identifiers and usage data are disclosed to service providers (hosting, analytics, email).
We do not sell or share your personal information for cross-context behavioral advertising as defined by CCPA/CPRA. Because we do not engage in these activities, a formal opt-out page is not required. If you have questions or wish to submit a request, email privacy@footfallz.com.
Sensitive personal information: We may process inferences about household composition and financial readiness from your chat conversations. We do not use this information for purposes other than personalizing property recommendations and supporting your agent. You have the right to limit our use of sensitive personal information to these purposes by emailing privacy@footfallz.com.
Shine the Light: California Civil Code Section 1798.83 permits California residents to request information about the disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
We may update this Privacy Policy from time to time. Material changes will be communicated through the service or by email. Continued use of askKeys after changes are posted constitutes acceptance of the updated policy. We encourage you to review this policy periodically.
Questions about this Privacy Policy or your data?
Footfallz — Privacy Team
Address: 14 Blue Spruce, Irvine, CA 92620
Privacy: privacy@footfallz.com
Support: support@footfallz.com
Website: www.footfallz.com